Things are looking brighter for Texas’ auto market as parts of the state hardest hit by low oil prices and natural disasters start the long road to recovery.
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Kia flashes Sorento’s bling
In the latest video to join our viral video charts, Kia gives a detailed look at its Sorento crossover.
Opel marketing chief to leave automaker, report says
Opel’s marketing chief, Tina Mueller, is leaving the automaker, Handelsblatt reported.
Unifor strike at GM result of ‘major philosophical differences’
Canadian workers striking a key GM assembly plant could picket for a long while, Unifor President Jerry Dias said. GM Canada urged Unifor to ‘resume negotiations.’
Mercedes spreads its wings at Falcons’ new home
The stadium sponsorship will put the Mercedes brand in front of millions of football, soccer and music fans. Those fans include many younger consumers who may not realize the breadth of the brand’s expanding lineup.
Hyundai hopes Canadians ‘swipe right’ on Tinder and choose Ioniq
Hyundai Canada is turning to a dating app to find matches for its new four-door hatchback Ioniq eco-vehicle. The Hyundai Ultimate Date ad campaign compares buying a new car to the dating scene.
The faces of FandI fraud
The value of auto loan originations that contain some element of fraud may be as high as $6 billion this year, double last year’s level. A special section explores how lenders and dealers can guard against identity theft and finance fraud.
Tesla to open larger gallery in Michigan
Tesla is opening a larger gallery at a mall in suburban Detroit, continuing efforts to edge into Michigan despite the state’s ban against direct-to-consumer sales.
BMW’s X7 shows up in plug-in concept form
The long-awaited BMW X7 shows up in concept form with a plug-in powertrain and a massive kidney grille.
Subaru surge powered by NFL-averse, dog-friendly ad strategy
As car and truck brands flood NFL games with TV ads in the coming weeks, Subaru is staying on the sidelines once again — and with good reason. The automaker is enjoying big sales gains.